Use An Internet Marketing Book And Quickly Build Your List

The best way to earn consistent money through your online business is with a good list. To ensure your future success, you should focus all of your efforts on building the size of your list. You should offer something of value to those who subscribe to your list. I offer an Internet marketing book to subscribers and it works extremely well. Subscribers are more than willing to provide their name and email address to receive something that they perceive as having value.

For a while, I was offering a master resell rights package to entice visitors to subscribe. I was pretty happy with the numbers as about 16% of the visitors to my site subscribed to my list. Then I started to offer an Internet marketing book and my subscription numbers increased dramatically. When giving away the Internet marketing book, my subscription rates soared to better than 25%.

It is important to focus all of your marketing efforts toward building your list. Many experts say that you should link some of your traffic to a product that you are selling. I disagree. If you send traffic to a sales page and, for some reason, they don't buy the product, you've lost that prospect forever. You will never have another opportunity to sell anything to that prospect. If instead, you direct them to your squeeze page and they subscribe, you can send them sales information on that same product 5 or 6 times over the next few weeks (or months). You've effectively increased your chances of making a sale of that product by six fold. In addition, you will have the opportunity to sell them other products along the way. So you can see, it is important to build your list as quickly as possible.

In addition to a great Internet marketing book, you've got to have a quality squeeze page. Your squeeze page is designed to do one thing, get the name and email address of your visitor. Do not place ads or any other diversions on your squeeze page. You want 100% of your prospects attention focused on subscribing. Do not give them an opportunity to click away to another product or site. Make your Internet marketing book (or whatever you offer) so compelling, they almost have to subscribe.

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